Throughout the journey of crafting ARCH's brand identity, I discovered that infusing joy into the collection organizing software was pivotal. This involved creating clean, updated, and modern design systems. The overarching strategy was to foster customization on every platform, catering to the unique preferences of individuals and optimizing their curatorial flow.
Key Insights:
Diverse Curatorial Teams: Understanding that curatorial teams operate in distinct ways, I recognized the need for a flexible approach. Whether in small or large institutions, the emphasis was on providing ease, fluidity, and inspiration throughout the entire creative process.
Human Connection to Art: Acknowledging the profound connection between individuals and art, I realized that this connection is not only vital to our experience of humanity but also plays a crucial role in curating meaningful engagement with the visual arts. This insight underscored the importance of creating an interface that enhances the human-art interaction experience.