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Hero Designs

Dashboard Design 1 + 2

Designing an innovative bidding tool for commercial video production companies.

Streamlining production management, collaboration and workflow for everyone.

ROLE

Product Designer

SaaS Product Design

Brand Strategy

UX/UI

Accessibility

PROJECT

Lineo

SKILLS

UX/UI, Product Strategy, Accessibility, Design System + Prototyping

COMPANY

Good Times Production & Technology




Strategy

  • Create a new budget, start from a past job, or use one of your custom budget templates so you can get your bid out fast. Quick Bid tools allow you to update mark-up, insurance, and fringes quickly and easily.

    • Create combined bids to show your client options

    • Share an awarded bid with your Line Producer

    • Wrap jobs quickly with automated PO creation

    • Build, track and share calendars with ease. Sync your production timelines and deadlines to never miss a beat.

    • Auto-fill project calendars with dates from the bid specs

    • See multiple calendars at once, easily track your teams availability in one view

    • Search, filter and view calendars by project, director, producer, and more

  • Generate professional bid letters with a single click, meeting industry standards effortlessly.

    • Create a template that fits your brand

    • Use AI to help write your bid letter based on the bid specs, project details, and your budget

    • Review your bid package, make any last minute changes, and export it with a single click.

    • Update your bid package while you’re on-the-go

    • Export your full bid package as a PDF in one easy step

    • Mark bid packages as awarded

    • Generate professional bid letters with a single click, meeting industry standards effortlessly.

    • Create a template that fits your brand
      Use AI to help write your bid letter based on the bid specs, project details, and your budget

    • Review your bid package, make any last minute changes, and export it with a single click.

    • Update your bid package while you’re on-the-go
      Export your full bid package as a PDF in one easy step

    • Mark bid packages as awarded

  • This stage was critical in outlining our User's needs and identifying the gap we are seeing in existing production software. We looked at competitive applications such as Hot Budgets and Notion.

  • I worked closely with our Branding and Marketing manager to create a product with visual impact. This process included consistent collaboration with Producers, Stakeholders and the design team. Communication and understanding played a huge role in the success of our marketing and brand Identity.

  • During this stage I conducted several sketches to identify critical user flows and the overall impact of the UI and its functionality. During this stage I collaborated with our Creative Director and other designers to create Prototypes and critically think through the UI of our designs. I then implemented Accessibility Audits to make sure our product was accessible and fit WCAG Guidelines.

  • Reflection is a huge part of my design process, this allows me to identify the overall impact of my product and encourage growth and learning. This may be my favorite part of collaborative design because it gives me the ability to improve my skills.

Brand Design

Supported lead Brand/Marketing Designer in developing color ramps and key stroke patterns.

Primary colors and strokes

Typography + Components

Design Process

Complex Data Visualization + Multi-User workflows

Product Goals:

  • Ease for the user to navigate multiple projects and bid packages at once

  • Clean accessible design

  • Design with the intention of on-going scalability

This project reinforced the importance of balancing user needs with business goals, particularly in designing complex information into intuitive workflows for SaaS platforms.